Dysfunctional Families in Today’s World Essay

Youngsters should grow up along with their folks. A family domain encourages them not to feel depress(ed). They discover that their sentiments and requirements are significant and can be communicated. Kids experiencing childhood in such steady conditions are probably going to frame sound, open connections in adulthood. Family brokenness can be any condition that meddles with sound family working. In many families, there happens a few timeframes where working is debilitated by unpleasant conditions. These unpleasant occasions could be a demise in the family or a parent’s genuine disease, among others. Yet, for sound families, the second the emergency is finished, at that point typical working resumes. In broken families, be that as it may, issues will in general be interminable. The youngsters at that point don't reliably get their requirements. Therefore, the negative examples of parental conduct will in general be predominant in their children’s lives. Sound families are not families who never contend or have contradictions. These families may have shouting, squabbling, misconception, pressure, hurt, and outrage †however not constantly. In solid families, passionate articulation is permitted and acknowledged. Individual from the family can uninhibitedly request and give consideration. Rules will in general be made unequivocal and stay steady, yet with some adaptability to adjust to singular needs and specific circumstances. Sound families take into consideration distinction; every part is urged to seek after their own advantages, and limits between people are regarded. Kids from sound families are reliably approached with deference, and don't fear passionate, verbal, physical, or sexual maltreatment. Guardians can be relied on to give care to their youngsters. Kids are given duties fitting to their age and are not expected to take on parental obligations. At last, in sound families, everybody commits errors; and in particular, botches are permitted. II. The ascent of broken families and its effect in the public arena There are numerous sorts of brokenness in families. A few guardians decide to under-work. They leave their youngsters to battle for themselves. Then again there are a few guardians who over-work. These guardians appear to never permit their kids to grow up and be all alone. Others are conflicting or abuse essential limits of proper conduct. The following is a short depiction of certain kinds of parental brokenness alongside some normal issues related with each. Insufficient Parents Deficient guardians hurt their kids more by oversight than by commission. Much of the time, it is a direct result of a ceaseless psychological sickness or a crippling physical ailment that adds to parental deficiency. Parental enthusiastic needs will in general overshadow the requirements of the youngsters. The kids, then again, are regularly approached to be their parents’ overseers. In this way, kids will in general interpretation of the grown-up duties at a youthful age in these families. They are burglarized of their own youth, and they figure out how to overlook their own needs and sentiments. In light of this experience, where these youngsters are essentially incapable to assume a grown-up job and deal with their folks, they thenoften feel deficient and remorseful. These sentiments proceed into adulthood. Controlling Parents Unlike the inadequate guardians portrayed above, controlling guardians neglect to permit their youngsters to accept obligations proper for their age. Regularly, the controlling guardians are driven by the dread of getting pointless to their youngsters. These guardians at that point keep ruling and settling on choices for their kids, regardless of whether they are as of now well past the age at which this is essential. This dread leaves them feeling double-crossed and relinquished when their kids become autonomous (Forward, 1989). Then again, these offspring of controlling guardians much of the time feel angry, deficient, and frail. Advances into grown-up jobs are very troublesome, as these grown-ups as often as possible experience issues settling on choices autonomous from their folks. At the point when they act autonomously these grown-ups feel regretful, as though growing up were a genuine demonstration of unfaithfulness. Alcoholic Parents Alcoholic families will in general be riotous and erratic. Decides that apply one day don't make a difference to another or to the following case that you happen to be a piece of. Guarantees are neither kept nor recollected. Desires change starting with one day then onto the next. Guardians might be severe now and again and aloof at others. What's more, enthusiastic articulation is as often as possible illegal and conversation about the liquor use or related family issues is generally nonexistent. Relatives are generally expected to stay quiet about issues, accordingly keeping anybody from looking for help. These elements leave youngsters feeling uncertain, baffled, and irate. Youngsters regularly feel there must be some kind of problem with them and this is the explanation that causes their folks to carry on along these lines. Doubt of others, trouble with enthusiastic articulation, and challenges with personal connections continue into adulthood. Offspring of drunkards are at a lot higher hazard for creating liquor addiction than are offspring of non-heavy drinkers. Injurious Parents Abuse can be verbal, physical, or sexual. Obnoxious attack â€, for example, visit disparaging analysis †can have enduring impacts, especially when it originates from those depended with the child’s care. Analysis can be focused on the child’s looks, insight, capacities, or essential worth. Some verbal abusers are exceptionally immediate, while others utilize unpretentious put-downs camouflaged as amusingness. The two sorts are similarly as harming. Meanings of physical maltreatment fluctuate generally. Numerous guardians, one after another or another, have wanted to strike their kid. With genuinely injurious guardians, nonetheless, the desire is incessant and little exertion is made to control this motivation. Striking a kid has a lot to do with meeting the parent’s enthusiastic requirements and nothing to do with worry for the youngster. Regularly, guardians mistakenly legitimize the maltreatment as a procedure of â€Å"discipline† that is proposed to â€Å"help† the youngster. Genuinely harsh guardians at that point make a domain of dread for the youngster. This is especially more awful since the brutality is frequently irregular and erratic. Manhandled kids regularly feel outrage. Offspring of injurious guardians have enormous troubles creating sentiments of trust and wellbeing even in their grown-up lives. While guardians may legitimize or support verbal or physical maltreatment as order focused on some way or another helping the youngster, there is no justification for sexual maltreatment. Sexual maltreatment is the most barefaced case of a grown-up mishandling a youngster only for that adult’s own satisfaction. Sexual maltreatment can be any physical contact between a grown-up and youngster wherein that contact must be left well enough alone. The exhibitions of warmth that happened then â€, for example, embracing, kissing, or stroking a child’s hair †that should be possible transparently are very adequate and even valuable. At the point when physical contact is covered in mystery then it is undoubtedly wrong. Sexual maltreatment happens to the two young men and young ladies. This demonstration is executed by the two people. It cuts across lines of race, financial level, training level, and strict association. Much of the time, sexual maltreatment is a piece of a general family example of brokenness, complication, and unseemly job limits. Obligation regarding the sexual maltreatment in all cases rests completely with the grown-up. No youngster is answerable for being manhandled. Most explicitly mishandled kids are excessively terrified and frightened of the ramifications for themselves and their families. By and large, they don't chance mentioning to another grown-up what's going on. Because of this restraining, they develop into adulthood conveying sentiments of self-hatred, disgrace, and uselessness. They will in general act naturally rebuffing and have extensive challenges with connections and with sexuality. At the point when issues and conditions, for example, parental liquor addiction, psychological instability, youngster misuse, or extraordinary parental unbending nature and control meddle with family working, the consequences for kids can now and again wait long after these kids have grown up and left their difficult families. Grown-ups brought up in useless families regularly report troubles framing and keeping up personal connections, keeping up constructive confidence, and confiding in others; they dread lost control, and deny their sentiments and reality (Vannicelli, 1989). There is a lot of changeability in how frequently useless associations and practices happen in families, and in the sorts and the seriousness of their brokenness. Notwithstanding, when examples like the above are the standard as opposed to the special case, they deliberately cultivate misuse as well as disregard. Misuse and disregard restrain the advancement of children’s trust on the planet, in others, and in themselves. Later as grown-ups, these individuals may think that its hard to confide in the practices and expressions of others, their own judgment and activities, or their own faculties of selfworth. As anyone might expect, they may encounter issues in their scholarly work, their connections, and in their very characters. Just the same as others, mishandled and ignored relatives regularly battle to decipher their families as â€Å"normal. † The more they need to suit to cause the circumstance to appear to be ordinary, the more noteworthy is their probability of confusing themselves and creating negative self-ideas (e. g. , â€Å"I made them come; I’m a spoiled kid†). III. The connection among religion and useless families Dysfunctional relatives have normal side effects and standards of conduct because of their regular encounters inside the family structure. This will in general strengthen the useless conduct, either through empowering or propagation. The broken family for the most part experiences an assortment of issues that may need the support of trai

Juveniles Essays - Criminology, Juvenile Court, Juvenile Delinquency

The Juvenile Justice arrangement of New York City and North Carolina share numerous similitudes. The adolescent equity framework is discrete and not quite the same as the grown-up criminal equity framework. Grown-ups are considered completely liable for their conduct. They can be captured, accused of a particular wrongdoing, attempted before a jury of their companions, saw as blameworthy or not liable, and, whenever found blameworthy, condemned by the earnestness of the wrongdoing and the enthusiasm of the state. Youngsters are dealt with in an unexpected way, having many, yet not every one of, the privileges of grown-ups. Adolescents are not captured, yet rather are taken into transitory authority. Adolescents have no right to a preliminary by jury however rather are dependent upon a conference under the steady gaze of an adjudicator, at which time the adolescent might be settled as unrestrained or reprobate. The judge?s choice on the manner (or sentence) depends on meeting the juvenile?s needs and interests and the interests of the state. The court endeavors to do what is best for the adolescent to help ensure he/she isn't brought into the adolescent equity framework again or the grown-up framework later. Detainment of adolescents in New York City started not long after the opening of the New York State prison in 1797. Before that time, as adolescent violations were uncommon, the state liked to permit guardians to manage the bad conduct of their kids - a training established in English precedent-based law. Parental authority was the acknowledged first occupant of youth treatment, and the state was reluctant to expect the bombing guardian's obligations. Before the current year's over, New York might be the main state in the country that treats every one of the 16 and multi year-olds as grown-ups in criminal issues. Most states have raised the time of adulthood to 18 in criminal issues and Massachusetts, Wisconsin and North Carolina are thinking about raising the age to 18. In a first page article Sunday in The New York Times, journalist Mosi Secret narratives the circumstance the nation over with an emphasis on New York State

How a Car Wash Led to a Grammar Lesson and a Valentines Day Life Lesson

How a Car Wash Led to a Grammar Lesson â€" and a Valentine’s Day Life Lesson A Car Washing Adventure From time to time it is necessary, living in a snowy city, to give my car a respite from the salt that eats away at it for much of the winter.   During my last visit to Octopus Car Wash, as I waited for my car to get spit out the other end of the car wash, I discovered a wall full of greeting cards, many of them by a local Wisconsin greeting card company, Byrne Schmidt Greetings. What a great idea!   I love browsing humorous and clever greeting cards and went to work picking out cards to give to my friends and family for upcoming holidays. Leave it to me to find a grammar issue in one of the birthday cards. Squirrely Grammar Lesson Squirrely Grammar On the front of one card, I found a picture of a squirrel holding an oversized acorn under each arm. The title:   A Squirrel Birthday Poem.   The first three lines of the poem: Happy Birthday to you, You can bet your sweet butt To insure you a great birthday I opened the card to find the last two lines of the poem: I’d give my left nut. I laughed.   And I also got inspired to write about the difference between “ensure” and “insure.”   My first reaction was that “insure” had been used incorrectly here and that the correct verb was “ensure.”   As I did my research, I learned that I was only partially right about that assessment. The Essay Expert Gets a Grammar Lesson:   Assure, Insure, Ensure Associated Press style does indeed dictate that “ensure” means to make sure something happens and that “insure” means to issue a life insurance policy.   Other authorities, however, state that it is acceptable to use the two interchangeably, though “insure” does more often relate to monetary insurance and “ensure” more often relates to a non-monetary guarantee. About.com has a great article about these distinctions, and covers the word “assure” as well.   See Assure, Ensure, and Insure:   Commonly Confused Words by Richard Nordquist. I’m not going to go into detail about the difference between all these words.   I do want to point out that regardless of his or her proper word choice, the greeting card writer took artistic license in omitting the verb in the sentence.   A correct sentence would have read, “To insure that you have a great birthday….”   The way it read, “To insure you a great birthday” doesn’t make sense.   We can insure a car or a house, or insure *that* something happens, but we can’t ensure a person something. And Now for the Valentines Day Life Lesson Nevertheless, I am more interested in the fact that I was so sure the word choice in the card was incorrect that I almost wrote a blog article about the difference between insure and ensure without doing my research.   What a great lesson in being willing to be wrong! I often think I’m right about a lot of things, not just grammatical issues.   Things like how clean a kitchen should be, or what habits are healthy and not, or what is the best way to do just about anything.   Sometimes being right is not the best way to sustain healthy relationships.   And sometimes I’m just plain wrong.   I can assure you of that. It’s Valentine’s Day.   Is there anything you’re sure you’re right about with your loved ones?   Are you willing to consider the possibility that there’s another right answer out there in the world besides yours? Please share your thoughts on grammar and on being right.   I’d love to hear your comments!

Essay about School Censorship is Detrimental to Education

School Censorship is Detrimental to Education Mark Twain, John Steinbeck, Harper Lee, Maya Angelou. What do these writers have in common? Sure, they are all great American authors, but there is something else. They are all banned. Censored. Forbidden. Who has not read a book by at least one of these authors? All are great pieces of literature and should be crucial parts of the high school curriculum. School censorship of books is detrimental to the educational development of high school students. In order to understand the problems with school censorship, one must know why it is done. One reason is bad language. A prime example of this type of censorship occurred in a California school when words like à «damn†¦show more content†¦When a teacher teaches controversial issues they usually try to stick to the facts or in a subject like slavery show the evils of it. Teachers are not in schools to fill the minds of children with their own opinions or those of authors. They are there to teach students facts, and the books are instruments in which they do so. The final element ignored by censors is the context of the offensive elements. An example of this is foul language. When a censor looks at a book and sees foul language, they shy away. They do not even consider that this language was the norm during the period in which the story takes place and is thus essential (Simmons). In todays society the most popular reasons for censorship are racial ones, even though 100% of students surveyed do not believe books should be censored because they contain racial situations (Survey). The prime argument against books containing racially tense situations is that racial slurs are detrimental to the self esteem of students in minority groups (Wright). This argument is ridiculous for two reasons. The first is that the slurs add to the realism of the book. If a book was set in a period of time when racism against blacks was common, then slurs are used by the author to make the reader feel like he/she is actually experiencing the book, rather than reading it (Wright). The Adventurers of Huckleberry Finn is an example of this. Doan les talk about it, Huck. Po niggersShow MoreRelatedEssay on Theme of Censorship in Bradburys Fahrenheit 4511669 Words   |  7 Pages Congress shall make no law...abridging the freedom of speech, or of the press (U.S. Constitution). Throughout the ages, censorship has shown up in various forms ranging from printed works to television and the Internet. It can have the positive effect of protecting children from things they are too immature to view, but it can also have negative effects. Censorship may even suppress new and different ideas, keeping them from being made public. It may also set limitations, which stifle the creativityRead MoreThe Negative Effects of Censorship3189 Words   |  13 Pagesdemocrats, and free-speech thinkers hold the claim that censorship violates our so-called unalienable rights, as it has been proven throughout many court cases. Censorship in the United States is detrimental because it has drastically and negatively altered many significant events. Censorship allows governments more control of society than they already have, slowly progressing governments utilizing censorship to a dictatorship. Often times, this censorship can lead to immense rebellions. A good exampleRead MoreEssay on Brown Vs. Board of Education1458 Words   |  6 Pages Congress shall make no law...abridging the freedom of speech, or of the press (U.S. Constitution). Throughout the ages, censorship has shown up in various forms ranging from printed works to television and the Internet. It can have the positive effect of protecting children from things they are too immature to view, but it can also have negative effects. Censorship may even suppress new and different ideas, keeping them from being made public. It may also set limitations, which stifle the creativityRead MoreFeminism and Pornography: Differing Views1221 Words   |  5 Pagesfeminist agenda and this may be because of a division in feminist thought with regards to pornography. Generally speak ing, there are â€Å"pro-sex† feminists who believe that women have the right to do what they wish with their bodies and there are â€Å"pro-censorship† feminists who believe pornography is inherently degrading and violent towards women. In this paper I am going to discuss the views and opinions held by each faction of the pornography debate and I will discuss the pros and cons of each view andRead MoreCensorship And Its Impact On Society Essay1658 Words   |  7 Pagesprovoking words and content known in schools. Opinions have spur the intellect of the young creating many of the revolutionaries we have come to love and praise. Literature has been an important aspect of human life. It is the way we keep records of past events and it is the process in which we convey our feelings through pen and paper. The practice of burning books has long stopped but everyday there are new paperbacks being challenged and taken off shelves in schools or public libraries deemed too ina ppropriateRead MoreCensorship of the Arts in Singapore1474 Words   |  6 PagesWhat is the right balance to strike between freedom of and restrictions upon artistic expression? The commonly accepted definition of censorship- that certain texts, images, or films should be banned. The Longman’s English Dictionary defines censorship as to examine books, films, letters etc, to remove anything that is considered offensive, morally harmful, or politically dangerous. Narrowing down the definition to cover The Arts scene in Singapore, the question beckons should anyone have the powerRead MoreCensorship Violates Our First Amendment Right1550 Words   |  7 PagesIn the pursuit of education, students strive to learn and develop their understanding of the world that surrounds them. Accordingly, it is the responsibility of the school administration to provide the means to that end. Yet, there is a polarized divide among schools and their interpretation of freedom of speech. This occurrence is experienced primarily at the university level but can be seen at all levels of education. At the epicenter of this dispute is the notion of censorship, specifically whethe rRead MoreCensorship : Its Restriction On Minds2549 Words   |  11 PagesCensorship: Its Restriction on Minds as Well as Materials Books are some of the most powerful tools in education. They contain knowledge, thoughts, beliefs, wisdom, and insight. When these valuable instruments of learning are taken away, the results can be detrimental. Censoring is an age-old tactic used to control the thoughts and actions of people. Today, it poses one of the largest threats to learning. The censorship of books in America’s schools must be avoided due to its violation of the FirstRead MoreThe Importance Of The Bill Of Rights1331 Words   |  6 Pagespowerful. The free speech phrase has protected far more over US history than the Ninth amendment due to court cases dealing with either. The section regarding expression in the First Amendment is more important because the loss of it would be far more detrimental to the nation than the loss of the Ninth Amendment. The Ninth Amendment exists because, when the founders designed the United States government, there were was a division between Federalists and Antifederalists. The Federalists supported theRead MoreArticle Review : On Racist Speech, By Charles R. Lawrence1639 Words   |  7 Pagesuniversities, and the idea that freedom of speech and equality can not coexist. It is because of this idea, that Lawrence feels that victims have been overshadowed. To emphasize his point, Lawrence references landmark court case Brown v. Board of Education, to show how the decision sent a message about previously accepted norms, alluding that â€Å"all racist speech that stops short of physical violence† is not a moral enough standard that should be upheld. In addition, Lawrence discredits the usefulness

Biography of Henrietta Muir Edwards

A legal expert, Henrietta Muir Edwards spent her long life advocating for the rights of women and children in Canada. Her accomplishments included opening, with her sister Amelia, the Working Girls Association, a forerunner of the YWCA. She helped found the National Council of Women of Canada and the Victorian Order of Nurses. She also published the first magazine for working women in Canada. She was 80 in 1929 when she and the other Famous Five women finally won the Persons Case which recognized the legal status of women as persons under the BNA Act, a milestone legal victory for Canadian women. Birth Dec. 18, 1849, in Montreal, Quebec Death Nov. 10, 1931, in Fort Macleod, Alberta Causes of Henrietta Muir Edwards Henrietta Muir Edwards supported many causes, especially those involving the legal and political rights of women in Canada. Some of the causes she promoted were temperanceraising the age of consentequal grounds for divorceequal parental rightsmothers allowancesreform of the prison system in Canada. The career of Henrietta Muir Edwards: In Montreal Henrietta Muir, with her sister Amelia, founded the Working Girls Association, a forerunner of the YWCA in 1875.She launched and edited Womens Work in Canada, the first Canadian magazine for working women.In 1883, Henrietta Muir Edwards moved with her husband and three children to Saskatchewan.She was involved with the Womans Christian Temperance Union (WCTU) from 1886.With Lady Aberdeen, the wife of the Governor General of Canada, Henrietta Muir Edwards started the National Council of Women in 1893. Henrietta Muir Edwards worked with the organization for more than 30 years.Again with Lady Aberdeen, Henrietta Muir Edwards helped found the Victorian Order of Nurses in 1897.Henrietta Muir Edwards and her family moved to Alberta in 1903.In 1908, Henrietta Muir Edwards compiled a summary of Canadian federal and provincial laws relating to women and children.She wrote handbooks on women and Canadian law - Legal Status of Women in Canada in 1917 and Legal Status of Women in Alb erta in 1921.Henrietta Muir Edwards was one of the Famous Five in the Persons Case which established the status of women as persons under the BNA Act in 1929. See Also: Emily MurphyNellie McClungLouise McKinneyIrene Parlby

Accountancy 2258 Free Essays

Written Macro Assignment Solutions True/False Questions. Read each statement carefully, and neatly write the word TRUE on the line next to the statement if you believe the statement is true, or neatly write the word FALSE on the line next to the statement if you believe the statement is false. FALSE1. We will write a custom essay sample on Accountancy 2258 or any similar topic only for you Order Now Do†¦Loops are used in macros to repeat lines of code a specified number of times. TRUE2. The area where macro code is displayed in Visual Basic is called the Code Window. TRUE3. A macro name is not required when creating a private macro. TRUE4. When declaring a variable, Dim stands for â€Å"define in memory†. FALSE5. Objects, Variables, and Actions are used to write macro code. TRUE6. One way to create a new macro is to use Record New Macro. TRUE7. The If†¦Then†¦Else†¦End If code allows code to be conditionally executed depending on whether a specified logical condition has been met. FALSE8. The last line of code for a private macro should be End Private Sub. FALSE9. The formula for a user-defined function must be entered in quotation marks. TRUE10. A public macro/procedure is activated by the user pressing the shortcut keys or clicking on a button. Problems. Read each problem carefully and follow the instructions given. 1. Open up Excel. Go to Cell E9 and use the Name Box to name this cell â€Å"Winter†. Then go to the Developer tab on the Ribbon, and click on the Record Macro button in the Code group. Name your macro â€Å"Referencing† and give it a shortcut key of â€Å"R†. After clicking OK to close the Record Macro dialog box, do the following: †¢ Select Cell C7 using absolute referencing (do not select the Use Relative Reference button). †¢ Using the drop-down arrow to the right of the Name Box, select â€Å"Winter†. †¢ Click on the Use Relative Reference button in the Code group on the Developer tab to use relative referencing, and then select Cell A4. Click on Stop Recording button in the Code group on the Developer tab. After you have performed these steps, view your code in Visual Basic Editor, and answer the following questions: a. What code was written when you selected Cell C7 using absolute referencing? Range(â€Å"C7†). Select b. What code was written when you selected the cell named â€Å"Winter† using the Name Box drop-down menu? Application. Goto Reference:=†Winter† c. What code was written when you selected Cell A4 using relative referencing? ActiveCell. Offset(-5, -4). Range(â€Å"A1†). Select Remember that ActiveCell. Select is the basic format used when writing macro code using relative referencing. Also, please note that when writing out the VBA code to move from one cell to another using relative referencing (as we did above) the Range(â€Å"A1†) portion of the code is not necessary. It shows up automatically (as displayed above) when we are recording a macro and moving from one cell to the next using relative referencing, but if you are just writing out the macro code, you do not need to include that portion of the code. 2. Assume Cell B3 is the current cell you are in on your Excel spreadsheet. Write the appropriate VBA code to perform the following: a. Move from Cell B3 to Cell E8 using relative referencing ActiveCell. Offset(5,3). Select Note that I did not include Range(â€Å"A1†) before . Select, as this is not necessary (see my note above). b. Move from Cell B3 to Cell A1 using relative referencing ActiveCell. Offset(-2,-1). Select c. =Move from Cell B3 to Cell J10 using absolute referencing Range(â€Å"J10†). Select 3. Write the necessary code to define a variable in Visual Basic named Age to store whole numbers with no decimal places. Dim Age As Integer 4. Write the necessary code to define a variable in Visual Basic named Expenses to store dollar values. Dim Expenses As Currency 5. Write the necessary code to define a variable in Visual Basic named City to store text values. Dim City As String 6. Write the appropriate code to create a dialog box asking the user to enter their employee ID number. Give the dialog box the title ID. Your code should place the user’s response in Cell A5 on your worksheet. Then create a loop around your code that will loop while Cell A5 is blank. Do Range(â€Å"A5†). Value = InputBox(â€Å"Please enter your employee ID number†, â€Å"ID†) Loop While Range(â€Å"A5†). Value = â€Å"† 7. Assume the employee ID number entered in the above dialog box is expected to be greater than or equal to 1 and less than or equal to 99999. Rewrite your loop so it requires the user to enter a number that is equal to or between 1 and 99999. Do Range(â€Å"A5†). Value = InputBox(â€Å"Please enter your employee ID number†, â€Å"ID†) Loop Until Range(â€Å"A5†). Value = 1 and Range(â€Å"A5†). Value 9999 and ActiveCell. Value How to cite Accountancy 2258, Papers

Hate, denotative and connotative in Romeo and Juliet free essay sample

Hate Hate, Its a word commonly and casually used and not always taken for what it Is. Often used to describe a dislike, such as, l hate rocks, theyre soooo annoying. or l hate gym class, exercise Is not, my thing. This Is not hate; It Is Just an extreme overstatement Not many people will ever experience true hatred. Hate is seen as a strong negative emotion or extreme loathing, Its dictionary definition is to express or feel extreme enmity. Two denotative definitions ot hate are, to teel extreme aversion for or extreme hostility towards. nd to dislike intensely or passionately These two definitions are similar because they both basically say to dislike something. Also the two definitions use the words extreme, intense, and passionately, which all can be synonyms of each other. They are not very different at all. The first definition could be taken to mean that hate Is a much stronger emotion than If you were to Just see definition two, but there is really no difference between the two. We will write a custom essay sample on Hate, denotative and connotative in Romeo and Juliet or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Both definitions match my definition of the term hate, which is, a strong negative emotion towards an bject, person or subject. The connotative definition of hate Is very similar If not the same as denotative. A couple of definitions In the urban dictionary are, A special kind of love given to the people that suck, when you dislike someone so much that if you and the other person were In an empty room with a knife In the middle, one or both would be dead, and my favorite, the path to the dark side of the force. Hate was seen by my friends and family as a strong, powerful word that is a learned emotion, and an Intense, utmost hostility towards someone or something. Hate seems to be a universal word for a strong dislike of something or someone. In Romeo and Juliet hate is seen as a strong negative emotion that is a part of everyday life, present In family rivalry between the Montagues and the Capulets. Even the servants hate each other and they are not blood related, therefore not technically part of the families. Gregory: I will frown as I pass by, and let them take it as they list. Sampson: nay, as they dare. I will bite my thumb at them, which is disgrace to them that bear it. Abraham: do you bite your thumb at us. r? Sampson: I do bite my thumb, sir. (actl, scene 1, lines 42-48) here servants from the different families are passing by each other and feel the need to show their animosity towards the other family. Hate is very deeply ingrained into every character in Romeo and Juliet and is portrayed by William Shakespeare as an everyday part of life as well as an extreme loathing of another person or group of people. In conclusion. hate is universally seen as a negative emotion. In Romeo and Juliet, the dictionary, and everyday people all ave very slmllar views on hate. All see hate as negative, extreme, Is normally directed towards a person or object, and Is part of life. Hate, denotative and connotative in Romeo and Juliet By valley86 Hate, its a word commonly and casually used and not always taken for what it is. Often used to describe a dislike, such as, l hate rocks, theyre soooo annoying. or l hate gym class, exercise is not, my thing. This is not hate; it is Just an extreme overstatement. Not many people will ever experience true hatred. Hate is seen as a trong negative emotion or extreme loathing, its dictionary definition is to express or feel extreme enmity. Two denotative definitions of hate are, to feel extreme aversion for or extreme hostility towards. and to dislike intensely or passionately. These two taken to mean that hate is a much stronger emotion than if you were to Just see object, person or subject. The connotative definition of hate is very similar if not the same as denotative. A couple of definitions in the urban dictionary are, A special you and the other person were in an empty room with a knife in the middle, one or motion, and an intense, utmost hostility towards someone or something. Hate seems in family rivalry between the Montagues and the Capulets. Even the servants hate that bear it. Abraham: do you bite your thumb at us, sir? Sampson: I do bite my thumb, sir. (actl , scene 1, lines 42-48) here servants from the different families are loathing of another person or group of people. In conclusion, hate is universally seen have very similar views on hate. All see hate as negative, extreme, is normally directed towards a person or object, and is part of life.

Theater Review Flashcard

Theater Review

Living Fiction

Living Fiction Free Online Research Papers When reading the works of any fictional writer, the characters seem to come alive. They begin to exude qualities of real living human beings. Do these characters truly experience stress or difficulties in life? If these characters do experience difficulties, how do they bring out human qualities? At some time or another, we all have been drawn into the lives of fictional characters. Whether it be the latest novel of our favorite writer, or the newest super hero movie. We wait with eager anticipation to see our favorite character become triumphant in the worst of situations. No human is immune to such an attachment with a fictional character at some point in life. There are those that oppose the idea of the connection and the â€Å"life† of the fictional character and those that feel the â€Å"life† is as real as yours and mine, and feel we need the connection to feed the soul. Fiction is only imagination. Many people say it is a ridicules idea to give â€Å"life† to a fictional character. A fictional character cannot possibly experience the positives of negatives that life has to offer. They can’t experience anything, for they are born of the imagination of the author. This character is not a living breathing being. When an author writes of the experiences of a character within the fictional world, it is truly focused upon the understanding of experiences that the author can imagine. Characters seem to go through the trials and tribulations that give us a certain connection, but it is an unwise connection. The author most likely has an ending in mind that will probably give us very unrealistic expectations. Poetic justice does not happen in real life, and we do not need to be fooled in to thinking it will. Those that do believe such a thing will go into life without an understanding of reality, which leads nowhere. It is true that a fictional character is not a living breathing being, and it may not always be the best idea to be too connected to a fictional character. However, I see a fictional character as a metaphysical living being. Through the authors understanding of the world and the strengths and weaknesses of the character, we begin to see ourselves inside this imaginary person. This â€Å"person† starts to act and react to certain situations. Before long the character is truly developed and the character has â€Å"life†. I call it life because the strength of the personality becomes so strong that even the author, the creator of the character, has a hard time controlling him/her. The experiences that a character goes through, becomes as real as our own and their strengths and weaknesses shine much like ours. Seeing this gives us the connection that we need. One of the most important things to happiness is knowing that we are not alone. Even if a character is born of an author’s imagination, the character is still born and may be able to give us a little hope. Research Papers on Living FictionHonest Iagos Truth through DeceptionRelationship between Media Coverage and Social andWhere Wild and West Meet19 Century Society: A Deeply Divided EraLifes What IfsThree Concepts of PsychodynamicThe Fifth HorsemanEffects of Television Violence on ChildrenThe Effects of Illegal ImmigrationGenetic Engineering

Studies And Investigations Essay Example | Topics and Well Written Essays - 1250 words

Studies And Investigations - Essay Example At the same time, the Industrial Revolution and the consolidation of people into cities over history replaced the pastoral, wild silence with rural bustle with industrial cacophony. The reaction to both of these tendencies in the twentieth century was electronic music. Though electronic music eventually combined with disco to form modern dance techno, as well as with rock-like tendencies for industrial music, electronic music began with a focus on minimalism and silence, an attempt to leverage machines for something besides noise, an attempt to find an impossible mote of quiet. Emmerson operationally defines electronic music as â€Å"music heard through loudspeakers or sound made with the help of electronic means† (2007). John Cage's music philosophy was integral to the formation and development of electronic music, presaging it. â€Å"The theories of avant-garde American composer John Cage (1912-1992) on music, sound, and silence are of more interest than his musical composi tions. To Cage, there is no such thing as silence. Music is a succession of sounds and the composer the "organizer of sounds." Historically, music has been a communication of feelings, but Cage argues that all sounds have this potential for conveying feeling in the mechanical and electronic sense... 'Any sounds in any combination and in any succession are henceforth free to be used in a musical continuity'... Silence was perhaps the pivotal aspect of Cage's theories. If silence could be shown not to exist, then feelings, too, could be pushed into the category of nonexistence† (Hermitary, 2010). Cage tried to experiment with new sounds that could emulate silence or escape the traditional confines of music and sound, letting the ear get a respite from noise. His work in randomness, while perhaps difficult to listen to, presaged performance art and electronic music (Hermitary, 2010). Cage understood sound the same way electronic musicians do: Universal to nature and man. It is no t just the plucking of a violin that is music, but a catchy phrase that can be sampled and mixed, the whirring of an engine or the brushing of an industrial lave. To Cage, disharmony is a â€Å"harmony that is not understood† (Hermitary, 2010). Cage's work was inspired by the I Ching, by Taoism. â€Å"In the 1950's, Cage hit upon a method of composition that would be the counterpart of the frequency, amplitude, timbre, duration, etc. that constitute the mechanisms of tradition composition. The avant-garde method was randomness. Cage discovered the I Ching. By tossing the coins he came to hexagrams that offered ideas, and from the ideas he developed parameters for "chance-controlled music† (Hermitary, 2010). Ultimately, the biggest contribution of Cage was the understanding of silence not as a mere pause, a break from sound, but a musical creation itself. The nature of silence is a key concept of both Eastern and Western thought. Cage understood from his popular reading s that they could converge. He applied the concept of silence to music and tried to liberate silence from feelings or context, from an social and historical context. But Cage's compositions, while making statements opposed to historical aesthetics, did not discover therein a psychology or philosophy of silence, less an aesthetics. Silence became a utilitarian tool for compositional use, not unlike those historical composers he criticized. Though he argued for the equal status of all sounds, sounds, music, had no meaning, though they did not need

Movie analyzing Essay Example | Topics and Well Written Essays - 500 words

Movie analyzing - Essay Example As such, the business grows quite fast gaining popularity and customer loyalty from the major suppliers in the region. The movie allows viewers to have a comprehension of the setting and everyday encounters of leading a gangster life that generally revolves around criminal activities. Additionally, the movie gives a reflection of the relationship between the police and criminals. It is evident from the story that a successful gangster life is heavily dependent on minimal interactions with law enforcers. As such, Lucas leads a seemingly quiet and private life ensuring minimal interactions with the police despite his successes in both the drug business and purchase of nightclubs. For example, Lucas makes sure to dress in a moderate way that portrays his strength while simultaneously reducing attention levels from law enforcers. This is a typical gangster life scenario where the leaders are seen few times leaving much of the work to their appointed representatives to avoid detection. However, the story does not only concentrate on criminal activities but also touches on the Lucas’s other life such as family. This makes the story more realistic and associable with real life while simultaneously making it interesting. Conversely, the movie also gives a reflection of the police life in a creative yet realistic way thereby striking a balance. The lead detective, Roberts, is given the task of apprehending the major drug traffickers in the city after the death of his partner. Although at first Lucas is unknown to the detective, he attracts attention during a fighting event due to his conspicuous dressing and sitting position prompting Roberts to embark on a mission to investigate him. Within the same period Lucas’ business encounters some challenges from Dominic, a mafia boss, and some corrupt detectives who demand to be given a cut from

Fruit Juice Industry Strategies

Fruit Juice Industry Strategies There are a number of drinks, in the beverage industry. They are divided into various branches. Talking about the fruit juice industry, they include natural juices and artificial juices or the man made ones. People have a number of tastes and they vary from person to person. The fruit juice industry has a number of companies. They include Vadilal, Jumpin, Kissan, Real, Onjus, Kool Kokum, Frooti, Appy, Joly Jely, Yo Fruity, Noga, Midland, Goldcoin, Druk, Tropicana etc. as the market is growing and so is the demand from the public, therefore it compels the companies to bring out new and new products from time to time in order to cater to the demands and requirements of the public. Parle Agro, which introduced the concept of mango fruit juice, named it as Frooti. In the beginning it was a huge success, with the company earning profits and at that point of time, the company did not even have much of the competitors. It positioned itself as a drink for kids. But later on, as the market saw the entrance of new and new players and the market got saturated with the number of companies providing fruit juices with a number of variants. This made parle to reposition itself and change the perception of the public. It had to change itself from drinks for kids to a drink for adults. For that it came out with a number of marketing campaigns and other strategies in order to sustain itself in the market and protect frooti from getting into the declining stage of product life cycle. A tremendous number of food items like: beverages, alcohol, bread biscuits, frozen food, saffron, snacks, spices seasonings etc. all are included under the category of Food Beverages. The food and beverage industry consists of high level of market segment, huge variety of products, huge number of companies and many other characteristics. The food and beverage industry represents a diverse set of products and processes: fresh, frozen, chilled, and long shelf-life food and beverage products are manufactured, distributed, imported, and marketed to consumers, retailers, catering services, and other manufacturers. Food and beverage manufacturing facilities use large amounts of energy for cooking, cooling, freezing, and cold storage and transport. The manufacture export of food beverage has been constantly increasing since past few years. Food beverage industry has become a big factor and has been constantly adding to the revenues of the countries. While all beverages hydrate, few of them also provide various important nutrients that our body needs. Few of them relax us, few energize us and few just satisfy our natural taste for sweetness, maybe with or without calories. Some help us to perform our best, on the other hand, some can help us in managing our health. Any beverage can be part of a weight-maintenance diet. For many people who enjoy sweetened coffee drinks, soft drinks and other beverages with calories, this requires using good judgment when it comes to how much (portion size) and how often these beverages are consumed. Fortunately for those who watch their weight, there is also a wide variety of low-calorie thirst-quenching beverages, including waters, teas, coffee, and diet soft drinks. India being the second largest market for fruits and vegetables in the world. The overall and the total production of fruits and vegetables is estimated to be around 148.5 million tones, out of which around 48.5 million tones is accounted by fruits only and the rest for vegetables which is around 100 million tones. However, the fruit juice market has not been fully tapped because of poor infrastructure, poor storage facilities, and highly unorganized market, chiefly constituted by road side vendors. Consumers still prefer to buy juices from road side vendors even if the juices are unhygienic. The major growth drivers in fruit juice market are, increase in health consciousness among consumers, increase in disposable incomes, and more sophisticated cocktail culture.1 Indian fruit juice market It is a newly developing and an unorganized market. Only recently this sector is getting more organized and attracting more players in the market. Though the unorganized corner shop vendors dominate this market, Indian consumers are moving towards branded fruit juice because of their improvement in health consciousness. Indian fruit juice market is having a net-worth of 275 crores as of now and increasing at a rate of 35% to 40% per year. This study was conducted to identify the existing market structure, industry trends, existing players and their status in the market, growth possibilities and consumer behavior of existing fruit juice consumers. The study was conducted to understand the total market intelligence so that it can guide any new entrant in this sector in Indian market would get befitted. The study includes both primary and secondary research. Primary research was conducted across India. Primary research involves collecting information from both consumers and retailers so as to get better understanding about the market. This research report can serve as a guide for any new entrant who wants to enter in this fruit juice market in India. The report can also serve as a basic industry information resource. The branded fruit juice market in India is estimated to be worth Rs 500 crore organised fruit beverage market (nectars, drinks and juices combined) and the segment is growing at about 30 per cent per annum. Big players like Dabur, Pepsi, Godrej and Parle Agro are already in the market and in view of the swift growth in the market, newcomers like Surya Foods and Agro, Mother Dairy, Ladakh Foods, Pioma Industries have come into the market with new products in the recent years. Chief Executive Officer of Dabur Foods told Food Beverage news in an interview that the market share of Daburs Real Fruit juice is now 60 per cent. No doubt Daburs Real Fruit juice is the market leader followed by Pepsis Tropicana. The two major fruit juice makers in India, Tropicana and Dabur are going all out to tease Indian taste buds with ethnic flavours. However, Godrejs Jumpin is slowly achieving its space in the fruit juice market. Godrej Industries Foods Division has introduced fruit juices under the Xs brand, which earlier only consisted of nectars. Parle Agros Frooti and N-Joi too are doing well in the market. Delhi NCR-based Surya Foods and Agro Ltd, manufacturers of Priyagold biscuits, has forayed into the juices segment. Mother Dairy has recently launched the Safal brand of juices. Safal is currently available in orange, mixed fruit, grape and an orange-apple combination. Ladakh Foods, makers of the Leh Berry seabuckthorn berry drink, has now launched an apple-peach com bination juice and a mixed fruit variant. Ahmedabad-based Pioma Industries, makers of the Rasna brand of soft drink concentrates, test marketed a diluted mango juice in Andhra Pradesh recently. There are now racks filled with fruit juices, nectars and drinks. Traditionally, the Indian life style has a predilection for fresh fruits and vegetables or those processed at home. There is a sea change. People, are now increasingly going in for fresh fruit vending from kiosk fountains, which produce instant juices from fresh fruits in the presence of the consumer. It could be due to the non-availability of hygienically produced and well-preserved products with the use of preservatives. That is why some of the real but branded fruit juices launched in the late 1980s and early 1990s did not succeed. There has been a steady rise in the capacity, production and capacity utilisation in the fruit processing units. The processing capacity had gone up from 0.9 mn tonnes in 1990-91 to 2.1 mn tonnes in 1999-00. The capacity utilisation improved from 31% to 47%, with the production in 1999-00 estimated to have increased to 980,000 tonnes. The official reports do not show any substantial increase in total output although branded drinks do show a healthy improvement. There is no general acceptance of the product forms in the fruit drinks market. The consumer is basically concerned that it is a fruit juice and not a synthetically constituted product. Accordingly, the first segmentation is between real fruit drinks and synthetic drinks. The former are based on natural fruit pulp or juice. The others are synthetic products containing fruit flavours. Among the fruit juice beverages are fruit juices (Pepsis Tropicana), nectars (Daburs Real) and fruit drinks (Frooti and Slice). All these are re al, reconstituted from fruit pulps or concentrates. The leading fruit juice brands include Real, Onjus, Tropicana, Frooti, Jumpin. The fruit drinks are mainly based on oranges, mangoes, pineapples, grapes, apples, guava and tomato. They only differ in pulp content: the juices have over 85%, nectars (20% to 85%) and fruit drinks (less than 20%). The branded fruit juices market inclusive of nectars is placed at about Rs 10 bn. The pure fruit juices are the preferred drink among the fruit drinks. This segment is growing at around 10% annually. The market for fruit juices is expected to grow to Rs. 7.50 bn by end 2009-10 from nearly Rs. 4.75 bn presently. Dabur Foods has launched Real Junior, a 125 ml pack of apple and mango drinks for children below 6 years of age. Pioma Industries, the maker of Rasna brand of soft drink concentrate, was negotiating a joint venture with Del Monte Foods of the USA. Del Monte is the largest producer of canned fruits and vegetables in the US. Rasna has set up its first production unit in Himachal Pradesh, with an installed capacity of 350,000 cases a year. The Prakash Chauhan-controlled Parle Agro was to launch two new fruit beverages, besides widening its product portfolio by getting into jams and ketchups. The poduction units were planned in Maharashtra. The company slashed the prices of Frooti and Appy to gain market share. Merisant India, a subsidiary of Merisant USA and makers of Equal, the low calorie sweetener, has introduced a powdered soft drink under the brand, Fix, in the Indian market. The drink is low in calories and will be sold in different flavours peach, orange, mango, pineapple and lemon. Juice is the liquid naturally contained in fruit or vegetable tissue. Juice is prepared by mechanically squeezing or macerating fresh fruits or vegetables without the application of heat or solvents. For example, orange juice is the liquid extract of the fruit of the orange tree. Juice may be prepared in the home from fresh fruits and vegetables using variety of hand or electric juicers. Many commercial juices are filtered to remove fiber or pulp, but high-pulp fresh orange juice is a popular beverage. Juice may be marketed in concentrate form, sometimes frozen, requiring the user to add water to reconstitute the liquid back to its original state. However, concentrates generally have a noticeably different taste from that of their fresh-squeezed counterparts. Other juices are reconstituted before packaging for retail sale. Common methods for preservation and processing of fruit juices include canning,pasteurization, freezing, evaporation and spray drying. Theoretical background Positioning In marketing, positioning has come to mean the process by which marketers try to create an image or identity in the minds of their target market for its product, brand, or organization. Re-positioning involves changing the identity of a product, relative to the identity of competing products, in the collective minds of the target market. What most will agree on is that Positioning is something (perception) that happens in the minds of the target market. It is the aggregate perception the market has of a particular company, product or service in relation to their perceptions of the competitors in the same category. It will happen whether or not a companys management is proactive, reactive or passive about the on-going process of evolving a position. But a company can positively influence the perceptions through enlightened strategic actions. Positioning is about how you differentiate your product or service in the mind of your prospect. The Essence of Positioning Positioning is a new approach to communication, advertising andmarketing. It is an organized system for finding a window in the mind of your prospect in order to position effectively over there a product a merchandise, a service, a company, or a person against its main competitors. This system is based on the concept that communication can only take place at the right time and under the right circumstances. The mind accepts only that new information which matches its current state. It filters out everything else. In other words, positioning is a process by which a psychological anchor has been placed into the minds of prospects so that they come to choose one specific person or company over another. Positioning is what you do to the mind of the prospect you look for the solution of your problem inside the prospects mind. Anyone can use positioning strategy to get ahead in the game of life. Positioning is a process that focuses on conveying product value to buyers, resulting in a family of documents which drive all outbound communications. Yet in recent years, it seems as if positioning has devolved into a document of vague superlatives that convey nothing as they attempt to trick the customer into buying the product. The best positioning clearly states how the product will solve specific customer problems. Positioning a Brand in the Marketplace Without the ability to de-average a companys consumer base, marketing activities would wander off in the general direction of a theoretical average consumer. Yet too often, segmentation efforts dont lead to business actions that create value Many customer analytic models and segmentation systems provide insight into who should be targeted or what message to deliver; but the models themselves rarely offer an optimum long-term contact strategy. What can you do to attain ongoing and consistent profitability from your customer segments? A brands position is the set of perceptions, impressions, ideas and feelings that consumers have for the product compared with competing products. Marketers plan positions that give their products the greatest advantage in selected target markets, and they design marketing mixes to create these planned positions. In planning their positioning, marketers often prepare perceptual maps that show consumer perceptions of their brand versus competing brands on attributes that are important to the consumer, whether functional or symbolic. Perceptual Maps are useful for these key reasons: * Assessing strengths and weaknesses relative to competing brands along certain criteria important to the customer. o This is revealed by the positions of the marketers brand and competing brands along the axes. http://www.brandingstrategyinsider.com/brand_positioning/ 5 Factors of Brand Positioning Last week, I wrote about how to break through branding clutter by defining yourbrands unique value proposition then owning it in the the marketplace thereby establishing your brands position. Today, lets take a look at the 5 main factors that go into defining a brand position. 1. Brand Attributes What the brand delivers through features and benefits to consumers. 2. Consumer Expectations What consumers expect to receive from the brand. 3. Competitor attributes What the other brands in the market offer through features and benefits to consumers. 4. Price An easily quantifiable factor Your prices vs. your competitors prices. 5. Consumer perceptions The perceived quality and value of your brand in consumers minds (i.e., does your brand offer the cheap solution, the good value for the money solution, the high-end, high-price tag solution, etc.?). http://www.corporate-eye.com/blog/2008/07/5-factors-of-brand-positioning/ Positioning concepts More generally, there are three types of positioning concepts: Functional positions Solve problems Provide benefits to customers Get favorable perception by investors (stock profile) and lenders Symbolic positions Self-image enhancement Ego identification Belongingness and social meaningfulness Affective fulfillment Experiential positions Provide sensory stimulation Provide cognitive stimulation Product Positioning Process Generally, the product positioning process involves: Defining the market in which the product or brand will compete (who the relevant buyers are) Identifying the attributes (also called dimensions) that define the product space Collecting information from a sample of customers about their perceptions of each product on the relevant attributes Determine each products share of mind Determine each products current location in the product space Determine the target markets preferred combination of attributes (referred to as an ideal vector) Examine the fit between: The position of your product The position of the ideal vector Position. Measuring the positioning Positioning is facilitated by a graphical technique called perceptual mapping, various survey techniques, and statistical techniques like multi dimensional scaling, factor analysis, conjoint analysis, and logit analysis. Repositioning a company In volatile markets, it can be necessary even urgent to reposition an entire company, rather than just a product line or brand. Take, for example, when Goldman Sachs and Morgan Stanley suddenly shifted from investment to commercial banks. The expectations of investors, employees, clients and regulators all need to shift and each company will need to influence how these perceptions change. Doing so involves repositioning the entire firm. This is especially true of small and medium-sized firms, many of which often lack strong brands for individual product lines. In a prolonged recession, business approaches that were effective during healthy economies often become ineffective and it becomes necessary to change a firms positioning. Upscale restaurants, for example, which previously flourished on expense account dinners and corporate events, may for the first time need to stress value as a sale tool. Repositioning a company involves more than a marketing challenge. It involves making hard decisions about how a market is shifting and how a firms competitors will react. Often these decisions must be made without the benefit of sufficient information, simply because the definition of volatility is that change becomes difficult or impossible to predict. A strong strategic plan with a new and powerful dynamic can help you get there. Strategic Planning with a major emphasis on Strategic Repositioning harnesses your unique strengths to achieve success in the marketplace. Strategic Repositioning is a process by which your company identifies its strategic competencies and discovers ways to exploit those strengths in order to propel your firm into a more prosperous and competitive future. Incorporating this element into the strategic planning process can help turn a struggling business around or guide an already successful enterprise into new and profitable territory. http://jobfunctions.bnet.com/abstract.aspx?docid=379140tag=content;col1 Brand Repositioning is changing the positioning of a brand. A particular positioning statementmay not work with a brand. For instance, Dettol toilet soap was positioned as a beauty soap initially. This was not in line with its core values. Dettol, the parent brand (anti-septic liquid) was known for its ability to heal cuts and gashes. The extensions beauty positioning was not in tune with the parents germ-kill positioning. The soap, therefore, had to be repositioned as a germ-kill soap (bath for grimy occasions) and it fared extremely well after repositioning. Here, the soap had to be repositioned for image mismatch. There are several other reasons for repositioning. Often falling or stagnant sales is responsible for repositioning exercises. After examining the repositioning of several brands from the Indian market, the following 9 types of repositioning have been identified. These are: Increasing relevance to the consumer Increasing occasions for use Making the brand serious Falling sales Bringing in new customers Making the brand contemporary Differentiate from other brands Changed market conditions. http://drypen.in/branding/brand-repositioning-and-types-of-brand-repositioning.html Frooti : Fresh N Juicy By: Parle Agro foods Background of Parle Agro foods Parle Products Pvt Ltd based in Mumbai, India has been Indias largest manufacturer of biscuits and confectionery, for almost 80 years. Makers of the worlds largest selling biscuit, Parle-G, and a host of other very popular brands. Its reach spans even to the remotest villages of India. Many of the Parle products biscuits or confectioneries, are market leaders in their category and have won acclaim at the Monde Selection, since 1971. With a 40% share of the total biscuit market and a 15% share of the total confectionery market in India, Parle has grown to become a multi-million dollar company. They have recently entered the snacks market. Biscuit Snacks: Parle-G (Largest selling biscuit in the world.) Krackjack Monaco Hide Seek Hide Seek Milano Cheeslings Musst Bites Digestive Marie Parle Marie Milk Shakti Musst Chips Musst Stix Monaco Smart Chips parle twenty-twenty Hippo Confectioneries: Poppins (Sugar based candies in various fruit flavours.) Melody (Chocolate candy) Xhale (Mint) Mango Bite Kaccha Mango Bite Kismi Toffee Mintrox Butter cup Orange Candy Drinks: Mango Frooti (mango juice) LMN (lemonade) Saint Juice (flavoured juices sold in tetra-packs) Appy classic Appy fizz Bailey V3 fitness About Frooti Frooti is Indias legendary and iconic mango drink. It has been around for over two and a half decades now. Pretty much what Nike or McDonalds or Guinness or Ikea is to the world, Frooti is to India. Theres not one person in India who hasnt had a Frooti. By sheer numbers and its depth of distribution in India and availability in more than 20 countries, Frooti is perhaps one of the largest selling mango drinks in the world. During the brand study, here are a few things we realized. When Frooti came into existence over 2 decades ago, it came in as a really contemporary and youthful drink. Frooti brought Tetra Pak into India. It was cool to have a Frooti. Even the imagery in Frooti communication was way ahead of anything else the Indian society was exposed to. Who can forget classic Frooti commercials in early 80s with pretty girls in mini skirts, hula-hoop, use of CG, people diving into a pool of Frooti, etc., All these, India hadnt seen before. We realized being cool wasnt alien to Frooti, it was just about reinstating the cool factor. Relevantly. However, there was a little something we had to tackle going further. Over the years Frooti was blessed with a lot of child and adolescent loyalists. There have seldom been birthday parties without a Frooti. Can we without alienating them create a similar cult following with youth? With about 60% of India being a part of that segment. We were aware that frooti had made attempts in the past. Digen Verma by Everest and Bindass campaign by Grey, were both tried. While they did create an initial buzz, they lacked a long term strategy or longevity perhaps. We concluded. So, the exercise was essentially to arrive at a strategic idea thats much sharper and a thought or a philosophy Frooti can own and reinvent itself for years. Frooti is the first tetrapak fruit juice in India. Launched in 1984, Frooti still holds a dominant position in the Rs300 crore tetrapak fruit juice (TFJ) market. Frooti over these years have carved out a niche for itself in the market. Frooti instantly caught the fancy of Indian consumer with its tetrapak and some smart campaigns. Initially the drink was positioned as a kids drink. The product was perceived as a healthy fruit drink by the mothers . So within a short span of time ,the brand was an alternative to the unhealthy colas. The tetrapak had other benefits also . Fruit juice is a perishable product and tetrapak have extended the shelf life of Frooti because tetrapaks have 2 layers of paper and a plastic coating that ensured tamper proof and enhanced shelf life. Lured by the success of Frooti, there was a lot of new launches in the TFJ market. Players like Godrej with Jumpin, kissan etc tried their luck in this market but failed to dislodge Frooti. Frooti Faltering Frooti was launched by Parle Agro in 1984. It was the first tetrapak drink to be introduced in the Indian market. By 2000, Frooti had a majority market share of the Rs. 300 crore tetrapak fruit drink market. However analysts felt that this 16-year-old brand had been losing its appeal over the years. The brand, which scored a 100 on product likability and quality and a 95 on product recall, had dropped in the top-of-the-mind ranking to 60, from 95 two years ago. The sales of Frooti also had dropped over the years. The situation worsened with the increase in competition. In addition to the threat it faced from soft drinks marketers, Frooti witnessed heightened competition in its own segment tetrapak fruit drinks2 and juices. With pressure mounting from all sides, Parle Agro was forced to rethink its strategy. To revive the sagging appeal of the brand, it decided on a major relaunch strategy, which focussed on changing its positioning. The relaunch of Frooti aimed at positioning Frooti as a fun, trendy and modern drink targeted at the youth segment, a marked change from its initial positioning as a drink for kids. Said, BL Venkateshwar, Parle Agro vice-president: There has been a change in the consumer psychology. Today sub-segments have been created with the 12-15 year olds calling themselves teenagers and 9-12 year olds as pre-teens. These segments are turning into decision-makers of today with an increase in pocket money. The segment of 16-19 years olds is the new impulse category we are targeting. This segment was therefore strategically very important for Parle Agro. Challenges Frooti is basically a nectar based drink so it is not 100% fruit juice, it also has some preservatives added to increase the shelf life. Although Frooti did not face much competition in the category it created, competition came from a slightly different category, 100% fruit juices. Parle saw the emergence of the 100% fruit drink market and launched Njoy brand but it did not click. Parle could have extended Frooti to this market also . The brand Real from Dabur is the main player in this category. Real effectively positioned itself as a premium healthy drink for adults. Frooti was not able to appeal to adults and was considered as a mango drink while Real is not restricted to any flavour. Frooti also changed its positioning statement from Fresh-N-juicy to Juice Up your life which have not clicked with the customers. Although Frooti enjoys a commanding (75%) market share , Frooti is facing stagnation. May be some serious steps should be taken to increase the usage of the product. The launch of PET bottle Frooti is a step in this direction. Recently Frooti also launched a Green mango variant just to create some hype in the market. Frooti may have to reposition itself again to appeal to cola drinkers. Repositioning of the brand Frooti Frooti was positioned as a mango drink that is Fresh-n-juicy For over a 7 years, the company promoted the product using that famous baseline. The product has tried to create excitement in the market through a series of new variants and packing. But in late ninetees the brand was facing stagnated sales. The company tried to excite the market with an orange and pineapple variant but both the variant bombed. The came the experiment with packaging . The YO! Frooti variant came with a slim paper can aimed at the college going youth. Worried by the stagnating sales, Parle tried to reposition the brand to appeal to youth aged between 16-21. The positioning changed to be more fun based. The package also changed. The old green color of the bottle changed to more bright mango color with lot of graphics added to it. Frooti has come out with a new campaign. The brand had gone in for a complete makeover. The packaging and the positioning has changed. Infact Frooti for the past few years has been trying to catch hold of a consistent theme. It had earlier moved away from the FreshNJuicy positioning . From there onwards, the brand was on a sticky wicket and was not quite settling on a positioning. It had the Bindaas positioning and later Frooti- another name for Mango theme. But the brand was not quite stable on those platforms. Reasons of Repositioning à ¢Ã¢â€š ¬Ã‚ ¢Loosing market appeal à ¢Ã¢â€š ¬Ã‚ ¢Sales were dropped à ¢Ã¢â€š ¬Ã‚ ¢Increase in Competition à ¢Ã¢â€š ¬Ã‚ ¢Threat from soft drink marketers à ¢Ã¢â€š ¬Ã‚ ¢Same segment Competition, à ¢Ã¢â€š ¬Ã‚ ¢Tetra pack fruit drinks juices Various moves as part of repositioning New packaging The new Frooti has a new modern packaging. The choice of colors and the logo has been tweaked to make the brand more contemporary. Now the packaging is lot more neat and cool. What is more stiking is the change in the positioning of Frooti. Last year, the brand tried to pitch itself as an alternative to mango. Now the brand is trying to be more radical and a little mad. The new campaign is based on a simple consumer observation. Most of us which drink Frooti Tetrapack will try to chase the last drop of Frooti. This habit has been continuing for generations. Knowingly or unknowingly we make funny sounds using the straw when indulging with Frooti. And we all had the habit of breaking those packs for that sound. The agency had tried to capture all these in the new communication. New tagline The brand also has adopted a new baseline Why Grow Up. I think this positioning is a powerful idea which can be sustained for many years provided the creatives are able to think fresh. Even in the new avatar, the brand is retaining the old famous tagline Fresh N Juicy which is good since Frooti has a very strong association with that tagline. Emotional icons Another interesting move by the brand is the creation of Mango-emotions. The brand will now be using mangoticons in its communication which is a really smart idea. The brand using emoticons c

How Organisations Manage Their Culture Strategically Essay

Recent reviews of the relationship of organisational culture to Strategic Human Resource Management (SHRM) suggest that culture plays a significant role in strategy implementation for sustaining competitive advantage and contributing to firm performance (Dyer & Ericksen, 2005; Roberts & Hirsch, 2005; Roehling et al. , 2005). A search of the literature reveals only two empirical studies examining organisational culture from an SHRM perspective. The first study was a micro SHRM analysis examining the relationship between organisational culture and HR practices. An international study was conducted using Hofestede’s model to examine each participating country’s cultural characteristics at a national level. The findings from this study showed support for a stronger relationship between HR and internal communication practices and a weaker association with rewards (Papalexandris & Panayotopoulou, 2004). A second study of companies in Asia used a contingency approach to examine the effect of culture and HR on firm performance. A content analysis of public documents was carried out to assess cultural values for each organisation. The findings suggested that organisations with â€Å"elite† or â€Å"leader† value profiles with a complementary HR system achieved higher financial performance (Chew & Basu, 2005). Although both studies had a number of limitations, both also provided preliminary empirical support for examining organisational culture as an important factor in SHRM research. From the practical viewpoint, different organisations while implementing their strategic vision of organisational culture pursue different strategic HRM objectives: to create trusting environment highlighted by cooperation and openness, to gain new market share and reaches targets, to achieve operational efficiency, to look for new opportunities and welcomes new challenges, etc. The most prevalent and cited quantitative approaches to strategic assessment and management of culture in organisations are Hofstede’s (1983) GLOBE dimensions model, Kets de Vrie’s five dysfunctional types model (DeVries & Miller, 1986) and Cameron and Quinn’s (2006) competing values framework (CVF). From both practical and critical perspective, managerial literature has relied heavily on the competing values framework, which as a result, has been empirically validated (Cameron & Quinn, 2006; Kwan & Walker, 2004). CVF has also been tested in various ways in the HR literature using both quantitative (Prajogo & McDermott, 2005) and qualitative (Boggs, 2004) approaches, such as in studies showing that certain culture values are positively associated with HR outcomes including organisational commitment, job involvement and empowerment, and employee outcomes including job satisfaction (Goodman, Zammuto, & Gifford, 2001), operational practices (TQM) and productivity outcomes. Cameron and Quinn’s (2006) competing values framework offers the most compatible practical framework for organisations for several reasons. First, CVF links to strategy implementation and resource-based view (RBV) through the integration of both values and dimensions in the model. The values framework allows for an assessment of organisations based on competing dimensions, which draw out the characteristics of organisational cultures. Second, it provides a level of assessment that tie to RBV’s social complexity of managerial style and leadership, along with its emphasis on organisational capital (i. e. , organisational administration and coordination). Third, the framework has been empirically tested and shown to be valid (Cameron & Quinn, 2006; Igo & Skitmore, 2006; Kwan & Walker, 2004). Fourth, the framework is measured using the Organisational Cultural Assessment Instrument (OCAI), which assesses an organisation’s overall cultural profile through a self-reported survey method. The survey is easily transferable to a format that respondents can interpret and respond to. The competing values framework differentiates organisational cultures on the basis of four culture types. Using the Organisational Cultural Assessment Instrument (OCAI), an organisation’s overall cultural profile and dominant characteristics can be assessed through a self-reported survey. The model considers two sets of competing values. The first set represents the contrast between the degree of control an organisation exercises on the one hand and the degree of flexibility it offers on the other. In other words, where one dimension shapes the values for organisations that provide a flexible environment with discretion, the other dimension shapes values around a controlled environment with stability. The second set of competing values is represented by the contrast between the degrees to which an organisation has an internal versus an external focus. Organisations that value an internal focus are interested in the ways in which the organisation integrates and operates internally, whereas organisations with an external focus are more interested in examining and responding to the forces outside. These competing dimensions serve as the basis to develop characteristics that shape four organisational culture types, which are measured by the OCAI. Each of these four main culture types has notable distinguishing characteristics. Studies using this approach to examine organisational culture have revealed that a company often has one dominant culture type but demonstrates varying degrees of each of the other types (Goodman et al. , 2001; Kwan & Walker, 2004; Prajogo & McDermott, 2005). The four organisational culture types are briefly described below. Clan: social environment in which employees work well together in teams. Leaders focus on mentoring employees and facilitating group problem-solving. A strong emphasis on ooperation and openness is evident, highlighted by a concern for people and customers. High levels of employee loyalty are often found in clan-dominant cultures. Market: results-oriented approach emphasizing growing the market and customer base. Leaders are hard driving and competitive with a high demand for achievement. Emphasis is on being a market leader, which is pursued through goal orientation. Hierarchy: environment with a strong emphasis on rules and processes. Leaders in such environments are typically good coordinators and organisers. The focus of this culture ype is to develop a stable environment with job security and conformity to rules by employees. Dependability and efficiency are key to its success. Adhocracy: innovative, creative environment that encourages risk-taking. Leaders in this culture type are entrepreneurial and encourage others to take risks and innovate. Employees motivated by challenges and new opportunities to create products and services are drawn to adhocracy-dominant cultures. Organisations depending on their existing or potential organisational culture type can employ specific organisational methods to achie ve their objectives.

Thea Astley’s It’s raining in mango

A literary text often acts as a reflection of the society of the time in which it was written. The particular value systems or ideologies of the characters and character groups represented in the text inform the reader of those characters' cultural identities. In Thea Astley's it's raining in mango, the author offers many representations of cultural identity. Through the story of the Laffey's, Astley provides an alternative to the mainstream society's representation of cultural identity and challenges traditional beliefs regarding Australia. It's raining in mango is set in Australia, and follows the story of the Laffey family from 1860 to 1980. The characters endure some of the major events in Australia's history, such as the gold rush of the 1860s, the depression, both World Wars, and the horrific treatment of the Aboriginal population. From these events came the ‘Australian identity'; what mainstream society believed to be the traits and characteristics unique to the ‘typical' Australian. From the First World War sprung the legend of the heroic ANZAC, and Australians were regarded as the resilient ‘battler' with a strong sense of humour and laid-back attitude. Camaraderie and mateship were highly valued. The patriarchal ideologies of the society meant that women were expected to be submissive, and function solely in the domestic sphere, while men were the providers and â€Å"bread-winners†. Aboriginals and other minority groups were marginalised or silenced. The value systems and ideologies that inform the representation of mainstream Australian society's cultural identity are represented in Astley's text by characters such as the diggers, who believe that the Aboriginal people are â€Å"not human† and the pub owner â€Å"who hated blacks, but loved their pay checks†. Other characters who represent the patriarchal values of the society are the priests with whom Jessica Olive and Connie conflict with. However, the strongest representation of the values and ideologies of this society are reflected through the police, the figures of authority who find it â€Å"in order to blame a blackskin. The easy way out†. All these characters, along with the men looking for work during the Depression, reflect the values and ideologies of mainstream society, which inform representations of the cultural identity of Australians. However, through the Laffey family and other character groups, Astley offers an alternative representation of cultural identity. The women in Astley's text offer an alternative to the cultural identity of women in mainstream society. Unlike the women represented in the ideologies of this patriarchal society, the female characters in mango display strength and independence. Jessica Olive begins as the passive, submissive wife and mother idealised by mainstream society, however moves to challenge this notion after Cornelius leaves and she is left to become the â€Å"manageress extraordinaire†. She shows strength, passion and determination when facing hardships, or challenges to her values from characters such as the boarder at her hotel, and Father Madigan. Connie also proves her independence and strength of character throughout the text. As a child in a convent, Connie has difficulty suppressing her sexuality â€Å"and for one silly week she flattened her gently erupting breasts with a broad ribbon band†, and then as an adult she goes on to become a strong, self-reliant single mother. Connie, like Jessica Olive, displays passion and determination when she conflicts with another priest, Father Rassini. Mag is another character whose values and beliefs give an alternative to the mainstream notion of cultural identity. When she hides Nelly and her baby from the authorities, Mag displays courage and defiance, and the fact that she speaks for George, her husband, reflects power and strength of character. The prostitutes in the text also show very strong independence and courage, and their value systems and ideologies inform a representation of cultural identity that challenges the identity ascribed to prostitutes by mainstream society. The value systems and beliefs of the female characters in this text create a very different representation of women's cultural identity in Australia than that ascribed to women by the mainstream patriarchal society of the novel. They create a new cultural identity for women, that of the strong, independent woman. These women have a very strong connection to the land, and place family at the centre of their value system, as do most of the main characters in the text. The centralisation of family in the story of the Laffey's is very important in the construction of an alternative cultural identity. Unlike the characters that represent mainstream society, whose families are not mentioned, the Laffey's have a strong, profound bond. They represent values and attitudes similar to those found in Aboriginal culture, those of respect for, and reliance on, the family. Connie recognises that â€Å"only the family as she knows it has cohesion, provides a core†. She understands the unbreakable bond between her family throughout the centuries, and the fact that they are inextricably linked to each other by the knowledge that they are Laffey's. The bond between Connie and Will reminds the reader of the importance of family in a time when many families were being ripped apart by the tragedy of the Second World War. For the main characters, the family home in Mango is their place of return, a place to come back to for sanctuary and security. This emphasis on strong family values informs the reader of a cultural identity that is very different to the one offered by mainstream society, in the text. Along with a strong family connection, the main characters also have a strong connection to the land. While the settlers in the text saw the land as something to be battled with, the Laffey's learnt to harmonise with the land, and see it as something to be protected. Reever represents the values of the Laffey family through his acting out as a conservationist, and Clytie and Harry's struggle to save their farm during the Depression displays their concern for the land. It is this connection to the family and the land, similar to Aboriginal values, that sets the Laffey family's representation of cultural identity apart from that of mainstream society. The value system and ideologies of the Aboriginal characters, and other characters, inform the reader of the cultural identity of the Aboriginal people. The mainstream society of the text views Aborigines as savage, â€Å"no-hoper(s), river-tribe layabout(s)†. This view is clearly expressed throughout the text; by the diggers who callously slaughter the â€Å"blackskins†, the pub owner, the police, and especially by the gang in the bar who beat Billy and his family. The Aboriginal population is marginalised by mainstream society. However, Astley, by privileging the point of view of some of the Aboriginal characters, and creating main characters who sympathise with, and share some beliefs and values with the Aboriginal people, has created a cultural identity that is different from that of mainstream's society's beliefs. Aboriginal culture places great emphasis on the unity of the family, and this value is evident in Astley's text. Nelly is willing to run, and risk being hunted down, to keep her child, and Billy's first concern is his father when they are attacked in a bar. The very strong Aboriginal connection to the land is also evident in it's raining in mango. The way the land is described by the Aboriginal characters is beautiful and serene, with it's â€Å"hill(s), grey scrub against blue, the long grasses dry before the big rains†, and shows an understanding of the nature of the earth. Bidiggi automatically reaches for the earth to comfort him when his tribe is slaughtered, hiding in the water grass and falling asleep under a paperbark. These Aboriginal notions of family, and their connection to the land, provide a representation of cultural identity. The attitudes of other characters also affect the representation of Aboriginal cultural identity in this text. The Laffey family, who are centralised in the text, sympathise with the plight of the Aboriginal people. Cornelius is fired because he writes an article exposing the shocking treatment of Aboriginal people, the child George believes that Aborigines are just the same as white people, Mag and George protect Nelly and her baby, and Will tries to help Billy in the bar brawl. Because these characters are all centralised, and the reader is encouraged to agree with their values and attitudes, the reader is positioned to see the Aboriginal people as humanised, which provides an alternative representation of cultural identity to that offered by mainstream society. Other character groups are also represented in it's raining in mango, and their value systems and ideologies inform the reader of their cultural identity. These groups are the soldiers, the hippies, and the cult members. The myth of the resilient, laid-back Australian soldier is destroyed in Astley's text, and replaced instead with the image of a shattered, broken man, plagued by what he has seen. Will's experience of the war, and how he deals with it, are not the same as the romanticised identity created by main stream society. Will is instead constantly disturbed by the horrific images of his experiences at the front, and though awarded for bravery, he throws the medal in the rubbish because he does not believe that he deserved it. Thus, through Will's reaction to the war, Astley again offers an alternative to the cultural identity created by mainstream society. The hippies are represented as lazy, careless, and free. They believe in love, peace, and freedom, and regularly smoke marijuana. The hippies don't have real names, and they are constructed as drifters, travelling and moving whenever the mood seizes them. The values and ideologies of the hippies create their cultural identity, however their attitudes and actions are hypocritical, and position the reader to question the validity of the hippies' cultural identity. The members of the cult are constructed as surreal, surrounded by a blue haze. The reader sees them through the point of view of Connie, and the odd characters are almost satirised. Astley uses the cult to make another attack on institutionalised religion, suggesting that they are no better than the Father Madigans or Father Rassinis of the world, as they place their absolute faith in the intangible. Their inability to act in an emergency, such as when Connie saves the drowned man, highlights the ineffectiveness of their beliefs. The cult members' representation of cultural identity is informed through their value systems and ideologies, and is used by Astley to comment on the ineffectiveness of having faith solely in the divine, and no faith in self. In Thea Astley's it's raining in mango, the author has revealed several representations of cultural identity. She has revealed the cultural identities created by the mainstream society of the text, and then offered alternatives to these assumptions through the story of the Laffey family and other surrounding characters. The value systems and ideologies of these characters are what create the cultural identities for these groups.

The Millennium Goal 3 Promote Gender Equality And...

3.0 Statement of Findings This section of the report will highlight some background information on the Millennium Goal 3: ‘To Promote Gender Equality and Empower Women’. It will also look at the impacts and consequences of any issues relating to this on society and the environment in Australia and The Democratic Republic of Congo (refer to as DRC). 3.1 Background to Millennium Development Goal 3: ‘To Promote Gender Equality and Empower Women’. 3.1 The focus goal of the report is Millennium Development Goal 3: ‘To Promote Gender Equality and Empower Women’. Information about this goal: The Millennium Development Goal 3 relates to giving women the same opportunities in life, and equal access into education, politics and the†¦show more content†¦The way to improve gender equality in the DRC is to improve each of the following aspects: Women’s education Education for girls is the best investment a country can make. Once you educate women they have fewer kids, earn more and put more back into their families health (in-text referencing). Current statistics show that 7.3 million children are not in school in the DRC and 52.7% of those children are females (in-text referencing). This is due to community beliefs and such harmful practices as child marriage and early pregnancy continue to tie girls to the home, doing daily chores, rather than encouraging them to go to school (in-text referencing). A strategic way to improve this issue is to enforce the current government to place education laws in the DRC such as the contemporary laws in Australia. Equal representation in parliament Political representation for women is incredibly low, with over 3,562,742,960 billion women in the world today (7:32pm 30/10/14) there is simply not enough women in power locally or internationally (in-text referencing). World-wide, women make up approximately 15% of the worlds elected politicians which is a main contributor for why females are the poorest of the poor (in-text referencing). This is due to minority representation within governments around the